MANAGEMENT:
David White CBC, President
Mr. White has over 25 years experience in
business to business communications to include
PR, media, strategy development and creative.
He has experience with over 400 clients in a
multitude of industries to include Automotive, Manufacturing, Technology, Retail, Packaged
Goods, and more.
David started his career in 1981 at
Alden Design, Inc., a full service b2b advertising agency where he learned the business from the ground-up. During his stint at Alden he launched
a new product development company,
Cogent Enterprises, Inc.
After successfully marketing Cogent Enterprises
and licensing the technology he started Cogent Marketing LLC, a full service b2b marketing
and communications company.
Bill White CBC, Creative Director
Mr. White has over 40 years experience in
business to business communications.
His experience spans a multitude of industries including Consumer Packaging, Industrial, Automotive, Manufacturing, Retail, Technology
and more. Bill started his career in advertising at
EA Robinson where he serviced several national accounts. He founded Alden Design, Inc., a full service b2b advertising agency, in 1975.
Bill provided creative strategies for customers to include PR, advertising, collateral, and media. Bill
also co-launched Cogent Enterprises, Inc. and was the key innovator of the original technology behind the Cordonator™ traffic safety product line.
He is a principal of Cogent Marketing LLC.
Free Tip:
The best source of new business is old business.
Check every
one of your past customers before you buy a list of unknowns.
